Most PPC management companies will give you a junior account rep who may be “certified”, but who lacks real-world experience managing large accounts.
If you are a Fortune 500 company, a Fortune 1000 company, or simply sell lots of different products and services, your pay-per-click campaign needs to be designed and managed differently than it would for a very small company with a local customer-base. High-volume, large-spend accounts are not just “bigger” – they behave much differently on many levels. So you need somebody who is not just “certified”, but who has extensive experience setting up and managing large complex accounts.
We address the complexity inherent in larger accounts using a “hybrid” approach combining proprietary AdWords-based scripting and hands-on, expert supervision. Our approach removes human error, enabling rapid shifts in budget allocation and geographic differences.
Our Services Include
Managing Negative Keywords and Complex Variants
At Better PPC we have a full-time staff of PPC experts who continuously monitor all of our clients’ PPC campaigns, correcting the many problematic “automatic” updates from Google that would otherwise be costing them thousands of dollars per month. We do this by manually entering “negative keywords” individually for each “close variant” that Google adds into the campaign on a daily basis. It is not uncommon for these “close variants” to number in the thousands on larger campaigns with lots of keywords – on one of our PPC accounts we have entered over 36,000 “negative keywords” to counteract the “close variants” that Google has added.
You may have time to set up a campaign and click, “Go”. But do you have the staff resources to continuously monitor and adjust your results so you are ONLY getting relevant clicks and traffic? Keep in mind, the “close variants” issue is just one of many complex calibration issues within Google … and there are dozens … and Bing has its own. At Better PPC we set-up and manage pay-per-click (PPC) search engine marketing (SEM) campaigns based on a unique combination of highly-experienced on-staff PPC experts and our own systems and protocols developed from years of experience and under the guidance of the former lead programmer from Google’s AdWords team (one of first 100 Google employees and part of the team that developed the AdWords quality score algorithm).